Nike: Better is Temporary, a landmark publication from Phaidon, is an unprecedented, behind-the-scenes exploration into Nike's internal design philosophy.
The book's title is drawn from a conversation with Nike’s Chief Design Officer, John Hoke, who explains, “I fundamentally believe that the central thesis of Nike is ‘The best is temporary at best.’”
Placing industry-defining innovations and globally-recognized products alongside previously unpublished designs, prototypes, insider stories and more, the immersive visual survey reveals how Nike’s foundational dedication to “listening to the voice of the athlete” fuels its dogged pursuit of progress. Author Sam Grawe combines exclusive access to Nike’s World Headquarters with insights from Nike creatives and executives to delve deeply into an ethos-driven design formula that is as ephemeral as it is influential.
Nike: Better is Temporary is minimally packaged, reducing unnecessary materials by binding two exposed cardboard covers in a single-layer nonwoven jacket that will soundly protect its contents, ensuring the book’s ability to serve as a manual of innovation and inspiration for generations.